Eventum Premo

Race With Eventum Premo

Luzhniki

About the project

Take a deep breath, widen your arms, don’t rush, three or four 🏃‍♂️ We gathered with our friends for a joint jog at Luzhniki. The sun was shining, the muscles were warming up, the lungs were filled with fresh air. The photo shows what a charge of cheerfulness and cool mood we received. Plus, many of the participants overcame themselves and ran in their best time. In general, worse than the Olympics.

Shortly

Task

Reveal the history of Eventum Premo in a way that can provoke discussion.

Solution

The Eventum Premo program was adapted for journalists and key guests.

Result

The Eventum Premo message continued to live in publications.