Yandex Alice is 7 years old! On October 10, on the territory of Red October, we organized a birthday celebration for the most famous virtual assistant in Russia for more than 200 people. Among the guests were representatives of the media, bloggers and representatives of the Alice team. The event program consisted of a “matinee” and a “party”, that is, a technology conference and an evening part. The morning began with a captivating animation showing an interpretation of Alice's soul. After which the founders talked about the new application "Alice" and clearly demonstrated its new capabilities. In it you can communicate with a virtual assistant, work with texts and generate images using the new generation visual neural network YandexART 2.0. The conference ended with press approaches and a buffet with elements of Alice’s brand identity. And we continued to prepare for the second part of the celebration! We prepared the main activities: Timeline - an area where you could track Alice’s evolution since 2017, listen to her and even see the Yandex Station motherboard under a magnifying glass. Application and generation of images. Here the guest could download the application using a QR code, generate any picture with Alice and print it out in a minute. Emotional synthesis. This area was very popular. Because every guest could win an original cocktail. To do this, you had to roll the dice to determine Alice's emotion and talk to her. If the dropped emotion could be evoked in her through communication with her, the guest received a cocktail card. Cocktail bar. Here the bartenders put on a real show in preparing cocktails, which made the previous zone the most popular. Everyone wanted a cocktail card! Guests went through activities to the sounds of a piano that came from the stage of the main hall. The rest of the participants sang their favorite hits at karaoke. The party ended with performances by singer Ksenia Minaeva and DJ Fyodor Fomin. Thanks to joint work with the client, Alice's birthday celebration was a great success!
Give employees the opportunity to discuss challenges and solutions together with Yandex.
Yandex messages were linked by a single scenario and audience participation.
The Yandex event helped synchronize expectations and actions.