Every great director has a unique style. Just remember the incredible perspective in Kubrick’s films and Nolan’s mind-bending puzzles! Also the new Xiaomi Mi 11 smartphone - it allows everyone to feel like an equally great video maker. As part of the launch, we built three immersive rooms inspired by great paintings. Each of them was part of a large performance, where the guest could learn something new about the secrets of video filming and touch the real magic of cinema. A pleasant bonus was the premiere of a short film from Klim Shipenko, filmed entirely on a new smartphone.
Make Xiaomi's launch stand out and translate features into experiences.
Xiaomi guests were involved in a direct acquaintance with the offer.
Xiaomi characteristics have turned into understandable impressions.
