Eventum Premo

/pr event
/sport
/other

Winline: The world’s first esports match in the sky

About the project

Right in the air, at an altitude of 10,000 meters, the WORLD'S FIRST esports match in Counter-Strike 2 took place, and this is not just an event — this is a new level of esports. A specially branded flight called WINAIRLINE was converted into a full-fledged esports arena. The teams of popular streamers — Booster and Bratishkin — took part in the tournament, playing a match in a 5x5 format. The top streamers flew and played: Buster, DmitryLixxx, Bratishkin, MorpheYa, VooDooSh, Korya, Ramzes, and Forzorezor! This whole insanely ambitious project became a reality thanks to Eventum Premo. Organizing a stable online game in flight conditions is a task akin to launching a satellite. Difficulties were everywhere: from connecting equipment to ensuring uninterrupted communication at altitude. But everything worked like clockwork — both the flight and the CS game.

Shortly

Task

Form a reason around Winline with a clear message.

Solution

Winline guests were given the opportunity to personally experience the news.

Result

The Winline brand received public attention from the key audience.