Volkswagen Media Night with Eventum Premo | Eventum Premo
Eventum Premo — Russia and the CIS

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Volkswagen Media Night

About the project

The Eventum Premo agency once again provided first-class support to the Volkswagen Group as part of the main automotive event of this year in Russia - the Moscow International Motor Show. On the eve of the opening of MIAS, the traditional Volkswagen Group Media Night took place. The event was attended by more than 250 participants, including top managers of Volkswagen AG, journalists from leading publications and key representatives of the automotive industry. In a solemn atmosphere, the guests of the evening were exclusively presented with the new products of the concern - Audi RS4, Bentley Continental GT, Bugatti Vitesse, Lamborghini Urus, Porsche Cayenne GTS, SCODA Yeti Sochi, Seat IBX, Volkswagen E-Bugster, Volkswagen Amarok with automatic transmission. At the end of the event, the participants were able to enjoy the performance of the famous violinist Edwin Marton. The Eventum Premo agency was responsible for the PR support of the event, as well as the organizational support of Volkswagen Media Night at the local level, ensuring the impeccable work of contractors and promotional staff and creating an extraordinary atmosphere of the evening.

Shortly

Задача

To make Volkswagen news convenient for perception and publication.

Решение

Volkswagen's message was revealed through demonstration and communication.

Результат

The Volkswagen event formed a noticeable informational occasion.