Development and implementation of game mechanics for the distribution of promo codes to the main ski destinations in Switzerland. Each participant could assemble their own plane to the Alps, seating their friends in a virtual liner. The more friends, the greater the discount on the flight. A raffle of gifts from partners - Switzerland Tourism and LINDT, offline support for the campaign in large shopping centers in Moscow, 3D graffiti from the German artist Nikolai Arndt. Results: 8000 - online participants 4000 - contacts collected in the shopping center
To create an expressive start to the new Swiss offering.
Swiss guests were involved in a first-hand acquaintance with the offer.
The Swiss presentation showed the difference between the product and the usual solutions.