Development and implementation of game mechanics to distribute promo codes to the main ski destinations in Switzerland. Each participant could assemble their own plane to the Alps, Seating their friends in a virtual plane. The more friends you have – the more discount you get on your flight. Drawing of gifts from parterres-Switzerland Tourism and LINDT, offline support for promotions in major shopping centers in Moscow, 3D graffiti by German artist Nikolai Arndt.

Results:
8000-participants of the campaign online
4000 contacts collected in the shopping mall