Switzerland of the 20th-21st centuries was very popular with the aristocracy. World-famous personalities visited these places to relax, think about the "great" and be inspired to create new masterpieces. The guests of the event walked in the footsteps of Karamzin, Tolstoy, Nabokov, Gogol, Zhukovsky and understood why they praised this country so much in their letters and works. Like Suvorov, the guests visited the Devil's Bridge on June 17-21, like Karamzin, admired the views of Lake Lucerne, visited Montreux, where Nabokov and Freddie Mercury lived, walked along Vevey, like Charlie Chaplin, were inspired, like Byron, by the ancient spirit of Chillon Castle and much more.
Turn destination into part of Toyota Bank's communications mission.
The Toyota Bank program was built around the place and joint actions.
The unusual place helped the Toyota Bank members get closer.