Eventum Premo

/brand zone
/фестивали
/banks

Tinkoff to the "Afisha" Picnic

About the project

Stories Park by Tinkoff.ru is a space for perfect photo points. Earn increased cashback by buying likes on your bike, refresh yourself with lemonade after the race, and find a cat where you didn't expect. Everyone could create cool content in Stories Park and get likes from friends and gifts from Tinkoff.ru! The location was a zone of several stands made in the Memphis style. The abundance of patterns on the walls of individual zones and patterns on free-standing paper palm trees (44 pcs.) made it possible to make up a single space of the "park". The park consisted of: — an entrance neon arch to the park; — a registration area; — a "Find a cat" activity zone; — a "Selfie stick" activity zone; — a three-sided zone of your "Stories"; — a "Velolike" activity zone; — a bar area; — a lounge area.

Shortly

Task

To give the audience an independent reason to stay in the T-Bank zone.

Solution

T-Bank's activities naturally revealed the product and brand values.

Result

The T-Bank zone combines recreation, activity and product.