Eventum Premo

/launch
/auto
/sport

KIA Test Drive CEED

About the project

The test drive of the new Kia Ceed is one of the first events of the car brand after the rebranding. The new positioning (Movement that inspires) directed us to Rostov-on-Don. A city that is literally saturated with dynamics: developing art clusters, the gastro industry, architecture. Together with Kia Ceed, we got to know the city from a new side. Rostov-on-Don is a city of movement. A city that inspires.

Shortly

Task

To give guests the opportunity to personally evaluate the new KIA offer.

Solution

The advantages of the new KIA product were revealed through actions and visual solutions.

Result

The presentation of KIA showed the difference between the product and the usual solutions.