Kia stinger test drive | Eventum Premo
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KIA Stinger Test-Drive

About the project

On February 5-10, Eventum Premo conducted a test drive of the new KIA Stinger for KIA for media representatives and bloggers. This is the presentation of the first Gran Turismo car in the history of KIA - Stinger. Over the past 10 years, the KIA brand has undergone significant changes, and the Stinger has become a symbol of great transformation. Gran Turismo cars have always been considered the pearl of the automotive industry, organically combining impressive sportiness and sophisticated luxury. The novelty from KIA is a modern successor of these traditions. During the development tests, the KIA Stinger passed the hardest kilometers of the "Green Hell" of the Nürburgring and other tests in various parts of the world. However, its main purpose is not to deliver to the destination before everyone else, but to allow you to enjoy the road. The car demonstrated itself in all its glory on the coastal streets and mountain serpentines of one of the most picturesque resorts in Russia - Sochi. Dreams turned into reality before our eyes. The test drive lasted two days and took place along the roads of Sochi and Krasnaya Polyana.

Shortly

Задача

To introduce the audience to the novelty of KIA through direct interaction.

Решение

The KIA platform helped to quickly understand the nature of the offer.

Результат

The novelty of KIA received a convincing public presentation.