At the end of July, the Strelka Summer Lounge opened in the center of Moscow, at Krasny Oktyabr. The stylish pop-up space at the entrance to the Strelka Institute for Media, Architecture and Design has become a landmark hot-spot this summer for taking vivid photos with a picturesque view of the Moskva River. A new compact Volvo XC40 crossover with a built-in access point for free Wi-Fi was presented at the site.
To create a visible point of contact between Volvo and the audience of the venue.
The image of Volvo was complemented by actions that turned interest into contact.
Volvo mechanics put the guests' attention into action.