Development of a strategy and launch of the brand's Russian-language pages on social networks. Audience segmentation, active work with bloggers, athletes, travelers and opinion leaders. Development of special projects, video shooting and advertising support for the brand's events. Results: 30,000 subscribers of the brand on social networks, of which more than 20,000 on Facebook, the priority platform for the brand, first place in the commercial segment in Russia.
To show the value of the new Volkswagen product through demonstration and emotional presentation.
The Volkswagen presentation was built around the demonstration and experience of the guests.
The Volkswagen audience understood the advantages of the novelty through personal experience.