The smart stand at the Afisha Picnic is a real city — a smart city. We created the central street of the metropolis with the attributes of modern street culture. We demonstrated how smart fits perfectly into the conditions of the city, how it complements the city and how the city complements it. At the stand, you could drink coffee, eat ice cream, take a lot of unusual photos, take part in activities and, of course, learn more about the brand and sign up for a test drive. "Smart on the hotline with the city", this was conveyed even in the insignificant elements of the Fishka scenery: -stylization of the stand as a city with iron skyscrapers and asphalt coating -professional dancers maintaining the atmosphere of a "hangout" at the stand to the brightest hip-hop hits — a real branded hatch from which a two-meter steam escaped — audio installation "Sounds of the City" — touching parts of the painted city, you could hear the sounds of the metropolis. A project with Playtronika — a two-meter ice cream with a melted puddle with a diameter of 3 meters — a disco ball that sends solar (during the day) or electric (at night) bunnies all over the surrounding area — a psychedelic tower with a mirrored floor and ceiling between which a swing is suspended — an unusual three-meter traffic light that burns green all day long — finger art, the artist drew your sketch on your own finger, which could be photographed next to the model car — souvenirs (lollipops and car flavors in the shape of Smart Cabrio, SmartForfour and SmartFortwo — giant Tetris figures that had to be placed in the trunk of SmartForfour at speed and win a power bank — the most detachable promotional staff at the stand, dancing in hand-made uniforms all day long
Highlight Smart among partners and involve guests in activities.
The Smart image was supplemented with actions that turned interest into contact.
The Smart platform provided long-term contact with the audience.