For the first time, ŠKODA became an official partner of the GUM skating rink on Red Square.
For the first time, ŠKODA became an official partner of the GUM skating rink on Red Square. “Skater assistants” helped adults and children get on skates, and guests could register for a test drive at the interactive photo zone. This is how the brand organically appeared in the very center of Moscow.
Integrate the brand into the festival environment and create an engaging experience for guests.
For the first time, ŠKODA became an official partner of the GUM skating rink on Red Square.
The project was implemented by the Eventum Premo team in accordance with the project objectives.