Eventum Premo

/conference
/banks

Sberbank League of Legends

About the project

On May 25, an open business training of the League of Legends of Entrepreneurship was held in the conference hall of Sberbank. Every year, Sberbank is looking for new formats of communication with clients. And this time, in the atmosphere of the Ice Hockey World Championship, the team of speakers performed as a magnificent five players on the ice arena. Playing on the field of business is very similar to hockey: accurate and proven solutions, perseverance and speed of reaction to the constantly changing and sometimes difficult conditions of Russian business, so the speakers played business combinations, passing the ball to each other. And to make the training as effective as possible, the speakers prepared short but capacious presentations in the TED format. Who presented their knowledge to the participants of the event? Firstly, these are the real defenders of Russian entrepreneurship: Mikhail Fedorenko, CEO of Delovoy Sreda, a project aimed at creating a comprehensive technological infrastructure for small business, and Andrey Sharonov, rector of the Skolkovo School of Management, within the walls of which projects of the widest scale are growing: from startups to corporations. Secondly, there are experienced forwards: entrepreneur, four-time finisher of the Ironman triathlon and co-founder of the Ironstar project Vladimir Voloshin, and a world expert in the psychology of success, who began his career as an ordinary salesperson, and today consults more than 400 companies a year, the author of his own success system Brian Tracy! Who completed the combination? The guests learned about this at the end of the event, when Brian Tracy, together with the host of the event Yana Churikova, offered each participant to wear a special gift: a jersey with the number five. The team of speakers gave a standing ovation to the guests, each of whom, according to Sberbank, has the right to be called a legend of entrepreneurship in Russia!

Shortly

Task

To create a Sberbank platform for an open conversation with employees.

Solution

Sberbank's content was supplemented with interactive and informal communication.

Result

Sberbank's dialogue continued outside the main program.