At the main venue of the Moscow festival "Usadba Jazz", which has become one of the most long-awaited musical events, we created an interactive city "SBERBANK Premier CITY". This eco-friendly city consisted of 10 entertainment venues for every taste, and in the mobile office, guests could use numerous banking services. After registering in CITY, guests could get advice from the bank's personal managers in exchange for contact details, as well as use Wi-Fi and Xbox Kinect consoles absolutely free of charge, learn how to operate a surfboard on a special simulator, go to the outdoor cinema, play badminton, football, chess and other board games, ride Segways, as well as read unique books from the Sberbank library.
To distinguish Sberbank from its partners and involve guests in activities.
For Sberbank, we created a clear route and expressive photo points.
Sberbank's integration stood out and remained useful.