Do you know what the Samokat brand, the EP team and yoga lovers have in common? We are sure that it is important to constantly try new things in order to truly feel the taste of life. Therefore, at Yoga Day Russia 2023, we created a zone where guests could not only try healthy products of Samokat's own brand, but also learn new asanas and even receive pleasant bonuses for this. In the brand zone, anyone could participate in the activity and win prizes from Samokat: - For the most flexible, draw a card with a new asana and repeat it after the instructor for 1 minute. - For the most attentive, collect pairs with brand products on cubes. - For the most curious, identify an ingredient by touch in a closed box and guess in which private label product it is used. And while you are looking at photos from the project, we ran to order our favorite croissants in the Samokat app. See you at festivals!
Give the audience an independent reason to linger in the Samokat zone.
The image of Samokat was supplemented with actions that turned interest into contact.
The Samokat platform provided long-term contact with the audience.