Sevkabel
Summer is the time for festivals and the best time to introduce the audience to your favorite brands and their products. In 2023, the Eventum Premo team implemented the integration of Scooter into the annual Stereoleto music festival. The stand, which consisted of a bar area and activations, attracted many guests. The first activation is a maze. Participants need to navigate a Samokata brand product through the maze within a certain amount of time. The second is basketball for music lovers. At the start there were musical questions with three possible answers. The participant must confirm his answer by throwing a ball into the ring! The third and most spectacular activation is a huge plate. The task: not just to spin it, but also to step to the beat of the music! By interacting with the brand and studying its products, festival guests received points, which they later exchanged for gifts from Samokat and signature cocktails at the bar. Activations, mechanics, design and development were implemented by the Eventum Premo team.
Transform the Scooter space into an attractive route for visitors.
The Scooter space was associated with the nature of the brand and the mechanics of participation.
The Scooter brand became a natural part of the experience.
