Cloud brand zone of Scooter at Roof Fest. The scooter knows more accurately than weather forecasters what the weather will be like at the concert, and all because the guests themselves create the weather: before the event, festival participants select the values of three weather indicators: sunny or cloudy, air temperature and atmospheric pressure, and register these indicators on the website. During the concert, the staff of the brand zone will present guaranteed prizes: a promotional code for ordering in the app and a drink at the bar of the brand zone, and Scooter merch will be raffled off among those guests who make the most accurate predictions. Creativity, mechanics, structural design, as well as construction and implementation were prepared by the Evetum Premo team.
Create a noticeable point of contact between the scooter and the audience of the site.
Scooter guests were offered several free interaction scenarios.
Samokat guests stayed, participated and got to know the brand.