Scooter and Eventum Premo spent the winter at Maslenitsa in Nikola-Lenivets. | Arranged by Евентум Премо
Eventum Premo

Scooter Melt the Ice

About the project

Every year, in addition to the main exhibition of the holiday, guests can get acquainted with small copies of art objects of past years, which become platforms for activities. An integral element of the town is a fair with wooden souvenirs, pancakes and warm drinks. This year Samokat joined her. Maslenitsa participants warmed themselves with northern tea in the Samokat brand zone, and wrote their cherished desires on a stick, which was fixed on the “Melt the Ice” art object. In the evening it burned to the ground, melting the ice around and creating a warm atmosphere for communication.

Shortly

Task

Highlight the Scooter among partners and involve guests in activities.

Solution

The architecture of the scooter was made noticeable, functional and comfortable.

Result

The Scooter integration stood out and remained useful.