From the previously registered users of the campaign, determine the winner who will receive 1 million miles. Description of the creative idea of the project Inspired by the current advertising campaign of S7 Airlines, we created and proposed a new format of the event. Experience Fiction is a fictional story built on the viewer's experience. The plot of Night Flight Show vol.2 was based on the script of the image video #photoscome true. We used an up-to-date advertising campaign and thereby strengthened the communication message. "What if an image video can also become a real journey? Take you from the YouTube window to a real environment, where everything you have seen before will happen at arm's length?" Likes and shares have replaced real experience. The world is more than images on the Internet. Each photo can become a real journey. Our presence here is just an illusion... We live in a digital dream. It's time to wake up and embark on a real journey.
To unite the audience around S7 Airlines plans and topical professional issues.
The business program of S7 Airlines was built as a consistent conversation.
The dialogue between S7 Airlines continued outside the main program.