Organization of space at the Afisha Picnic festival for S7 Airlines. The stand consisted of several objects: a central pavilion with an observation terrace on the roof, a dry pool with balloons, and a bar with soft drinks. The stand, branded space by S7, was located in the central part of Kolomenskoye Park, opposite the second main stage. From the terrace and roof of the pavilion, it was most convenient to watch the performances of artists. In addition to building the agency's stand, Eventum Premo organized activities for visitors, including the drawing of miles, the distribution of branded gifts, and registration for participation in the S7 Priority program. The main attributes are a dry pool, sun loungers, umbrellas. The materials used are wood, shipping containers. Unlike flat images such as TV commercials, prints or social media videos, spatial communications allow you to create a multisensory representation of the brand, convey it through three-dimensional 3D communications.
To form a clear image of the new S7 Airlines product at the first contact.
The image of the novelty S7 Airlines was supported by a demonstration and details of the space.
The novelty of S7 Airlines received a convincing public presentation.