The purpose of the space is a pleasant pastime and an atmosphere where you can calmly read, work, chat, and meet with colleagues or friends. When developing the integration concept, the agency focused on the main advantages and purpose of the media library, striving to make it more cozy and functional. The idea was based on the interior of the library, where the brand was organically integrated using organic materials and a warm palette of colors. Since S7 Airlines is a bright and emotional brand, with the help of different design accents, the creative team unobtrusively indicated the presence of the brand in the space: live plants, natural materials, simple shapes, neon signs, thematic installation, bright furniture, posters, lamps, board games, etc. Article on sostav.ru
To create a noticeable point of contact between S7 Airlines and the audience of the site.
S7 Airlines' activities naturally revealed the product and values of the brand.
The integration of S7 Airlines stood out and remained useful.