S7 Airlines Fifa DME

In the baggage claim area, we designed one of the belts - we put a football goal on it. On the screens next to the city of arrival, the message "EVERYONE IS IN THE GAME" appeared. The belt began to move, first soccer balls fell on the belt, and then the suitcases of passengers, some of them hit or did not hit the goal on the belt. At that moment, the grandstand with the famous commentator Viktor Gusev left, who accompanied the actions with funny remarks, then football referees appeared at the tape and fixed the suitcases that hit the goal. The passenger, whose suitcase hit the goal, received a flight to anywhere in the world from S7 Airlines as a gift. When awarding the winner, a grandstand with fans appeared on the site, who congratulated the winner. As a result of the action, a viral video was shot and launched for promotion during the final matches of the 2018 FIFA World Cup, in which the Russian team took part. The developers of the creative frame are TUTKOVBUDKOV.