Eventum Premo

/brand zone
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Renault Brand Days Space

About the project

Dealers from all over Russia came to learn the latest news about the brand strategy and to be truly inspired by the updated Renault Koleos. Customers attended the Brand Days, where they were given the opportunity to complete a quest, visiting various thematic zones dedicated to KOLEOS, KAPTUR, DUSTER, SANDERO STEPWAY, LOGAN, as well as the TWIZY electric car and the Renault Sport Formula One Team.

Shortly

Task

To distinguish Renault among partners and involve guests in activities.

Solution

Renault's architecture was made noticeable, functional and convenient.

Result

Renault visitors created and distributed the content themselves.