As part of the integration into the festival, activities were created in which guests could take part, earn QIWIcoins, and buy prizes with them. VR "Labyrinth" is a mix of virtual reality and physical tasks. At the entrance to the labyrinth, guests were put on virtual reality glasses, and they saw everything that was happening from above. Passing through the labyrinth, participants collected virtual coins and completed tasks: they searched for a coin in the labyrinth, hit a large ball into the net, assembled a puzzle and a pyramid. Instagram activity: the task was to take a photo against the background of any element of the stand and post it with #qiwieasy. For likes, guests received points. Sweepstakes — participants could bet on a participant going through the labyrinth: would pass or not. For the correct answer, they also received points.
Create a noticeable point of contact between Qiwi and the audience of the site.
The Qiwi architecture was made noticeable, functional and convenient.
Qiwi guests stayed, participated and got acquainted with the brand.