Qiwi New Year

The main task of the event was to make the New Year's corporate party the way no one has ever done it, to surprise the guests with a non-standard approach to the event. And what could be better than a party of colleagues in one place? Probably only five parties at the same time! We made the event in the format of barhopping: the venue was not one venue, but as many as five, located on the territory of Red October within walking distance. We prepared a unique program, made, in fact, five events completely different in mood and program, everyone could choose a party to their liking. In the Strelka Bar, there was a sparkling stand-up from Valentin Sidorov and a performance by the indie band POMPEYA MSK Crossfit & Fight Club — a real Game-house with a variety of consoles, neon lights, light installations and the most geeky DJ Marvel Show! At the same time, just a day ago, this place was a respectable fitness club, and as a curtsey to the purpose of the location, we served smoothies! With alcohol in the composition A site closed for use with poor repairs and old wallpaper was transformed into an art space in the style of underground clubs, decorating the space with painted plaster heads, graffiti, etc. DJ Dima Dem, DJ Maiden Obey performed. The Fantomas club is a mystical immersive action from Zhu Montvilaite, which captured all the floors of the mansion. The final location was the GIPSY club, where everyone finally got together! The crowd was rocked by DJ Bvoice, NOIZE MC, IOWA, DJ Miller. That evening, each guest was able to find music and entertainment to their liking, and those who managed to visit all the locations during the evening participated in the drawing of a trip for two for three lucky ones. The event was preceded by a teaser campaign, which was conducted through internal media channels and through mini-projects in the office, revealing the intrigue step by step and giving tips on how to prepare for the corporate party.