The event is dedicated to the presentation of a new model of the Chinese smartphone OPPO, which went on sale the day after the launch. The presentation was prepared by the Russian office of OPPO - OPPO RUS (under the control of a top manager from China Liu Emily), Eventum Premo and the PR agency PrP, invited by the client. Colleagues from OPPO were engaged in adapting the content transmitted from the international launches of the phone; the PR agency PrP - inviting and registering journalists, Eventum Premo - the general coordination of the project and the main blocks. The main distinguishing feature of the OPPO smartphone is the latest front camera with artificial intelligence, which can not only identify the owner, but also recognize the gender, age, tone and type of a person's skin and automatically correct all flaws in photos. OPPO users do not need to resort to using filters to make their selfies better: the smartphone does it for them. This feature was emphasized both in the speakers' speeches and in the design and activities at the venue. For example, a photo zone was created in the welcome foyer — a digital mirror — that tells about the principles of artificial intelligence inside the front camera.
To show the value of the new OPPO product through demonstration and emotional presentation.
The OPPO product was shown in action and expressive scenography.
OPPO guests were able to see the offer in action.
