DTM is three magic letters that make the hearts of motorsport fans and ours beat faster! One of the brightest and most emotional projects that we will not forget for a long time. One of the most prestigious and high-tech racing series in the world was held at the Moscow Raceway, and we were part of this event, ensuring the smooth operation of the Mercedes-AMG Lounge. For several days, we made sure that the participants of the event were interested, comfortable, tasty and fun. In addition to the race itself, guests of the Mercedes-AMG Lounge could take part in a test drive, which was transferred by helicopter; win various prizes, including participation in the Race Taxi and the parade of automakers; take part in photo shoots and autograph sessions with drivers of the Mercedes DTM, Formula 1, HWA and Mucke teams, as well as take an excursion to the holy of holies - the technical boxes of racing teams.
To create a useful and emotional space for Mercedes-Benz.
The guests of Mercedes-Benz were offered several free scenarios of interaction.
Mercedes-Benz visitors created and distributed the content themselves.