Online broadcast of the 1500000 miles raffle event among Internet viewers. A private party for gold and platinum card holders and celebrities. No more than 100 lucky people were able to get to the event. The guests of the party became direct participants in the show, with their help the winner of the draw was determined.
To turn the corporate occasion of S7 Airlines into a significant event for the team.
S7 Airlines employees were made the heroes of the stage and entertainment program.
The S7 Airlines team had an overall emotional experience.