Next gen. 4К TV by Toshiba | Eventum Premo
Eventum Premo — Россия и СНГ

/conference
/launch
/IT

Toshiba Launch of new 4K TVs

About the project

Toshiba, the pioneer of 4K TV, voiced the main trends in the development of video equipment and presented a new generation of TVs with Ultra HD (4K) resolution. Toshiba, the pioneer of 4K TV, voiced the main trends in the development of video equipment and presented a new generation of TVs with Ultra HD (4K) resolution as part of a press conference dedicated to the upcoming start of product sales in Russia. At the event, journalists were presented with models of the L9363 series with diagonals of 84 and 65 inches (213 and 165.4 cm, respectively). Ultra HD L9 TVs with a resolution of 3840x2160 pixels represent the logical development of the top model Toshiba 55ZL2 NO GLASS 3D (55 inches), which became the first TV with the ability to view a three-dimensional image without the use of special glasses. The Toshiba 84L9363 screen (400 cd/m2 brightness, 5 ms response time, 9,000,000:1 dynamic contrast ratio) provides stunning image quality for watching movies and TV shows, as well as showing photos and displaying video games. According to the company's research, the image clarity in the L9 series TVs was increased by 2.5 times compared to their predecessors. Famous film director, Kinotavr winner and Golden Eagle winner Alexei Popogrebsky helped to make sure of the image quality in 4K and 2K formats using zoom technologies. He provided exclusive video materials from the first Russian 4K film "How I Spent This Summer" for visual demonstration. "It's no secret that the original movie contains more information than any of the home video carriers. And this is not just data - it's details, details and atmosphere that make up emotions. 4K technology, combined with advanced image processing algorithms, makes it possible to bring home viewing closer to how its creators see a movie," comments Alexey Popogrebsky.

Shortly

Задача

To give the media the opportunity to discuss challenges and solutions together with Toshiba.

Решение

Toshiba speakers and guests were united by a dynamic program.

Результат

Toshiba guests compared the experience and formed common guidelines.