A New Year's project for community subscribers on Facebook. Throughout December, the illustrator drew live greeting cards with iconic models and events of the brand. Subscribers, watching the sketcher's work, guessed the events and answered questions. Upon completion of the drawing, the names of the winners were written on the card itself. Results: 570,000 — project coverage 240,000 — video views 0.24 rubles — cost per viewer
To make the Volkswagen event personal and meaningful for every employee.
The official part of Volkswagen was supplemented with activities and speeches by employees.
Volkswagen's event strengthened the bonds between employees.