Eventum Premo

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Volvo XC90 Launch

About the project

We spent wonderful summer days together with Volvo partners and customers. A new Volvo XC90 model appeared on the Russian market, the launch of which we organized in Moscow and St. Petersburg. Many of the visitors were able to learn more about the philosophy of the brand, the car itself and try it out on a winding track. More than 1000 people tried the new car.

Shortly

Task

Create an expressive start for Volvo's new offering.

Solution

Volvo's platform helped to quickly understand the nature of the offer.

Result

Volvo's product image was cemented through demonstration and emotion.