The guests of the event were regular INFINITI customers and potential buyers. By pre-registration on a specially created landing page, the guest could choose a time slot and the car he was interested in. At the event itself, guests could: listen to live music performed by a bright soloist; attend activities: for the male audience - a barbershop, for the female - right-hemisphere drawing. For children, there was a children's corner with animators and games for any age; print out photos as a keepsake; get acquainted with the new QX50 in digital format using Oculus glasses; enjoy light snacks and warm seasonal drinks; get acquainted with the new INFINITI QX50 and QX80 cars on a specially designed track; communicate with representatives of the dealership. The event was also attended by brand ambassadors: Yulia Nachalova, Yulianna Karaulova and Timur Rodriguez.
To present the new Infiniti model through a vivid and understandable guest experience.
Infiniti features have been turned into an understandable experience.
Infiniti's novelty received a convincing public presentation.