Eventum Premo

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/launch
/pr event
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Neuro Launch in Istanbul — Event of the Year!

About the project

If you love experiments as much as we do, then our latest project will definitely surprise you! Recently, a launch of a major brand took place in Istanbul. The Binbirdirek Cistern is a historical monument and the owner of the name, which you could not immediately read, became the venue for the event. We took a risk and staged a laser show in this ancient underground reservoir, and also supplemented it with neuro-installations At the event, the guests managed to unravel mysterious texts with the help of a red filter, pump up their knowledge of popular memes, and even watched how a projection of hundreds of words comes to life And all this was possible only with the help of Neuro. The apotheosis of the evening is the performance of TriOnStage. A combo of violin, cello and saxophone against the background of ancient columns and neuro-installations is ideal to end the evening on a wave of emotions. As you know, who does not take risks, does not drink champagne. And we raise a glass of sparkling wine to this project and move towards new experiments!

Shortly

Task

Introduce the audience to the new Yandex product through direct interaction.

Solution

The Yandex presentation was built around the demonstration and experience of the guests.

Result

The launch of Yandex formed a clear image of the new offer.