Eventum Premo has implemented the development of the Mercedes-Benz Rus lounge area at Mercedes-Benz Fashion Week Russia The Mercedes-Benz Lounge space continued the concept of the previous season, but was supplemented with new details. The autumn season was decorated with spectacular catwalks for the new C-Class - an elegant marble podium greeted guests at the entrance to the Manege, and a bold and very fashionable internal catwalk became the main photo spot of this season. Mercedes-Benz guests could take part in public talks with special guests of the brand - Polina Gagarina, Vera Brezhneva, Alexander Nemov and others, and the bravest - compete in a chess game with Sergey Karjakin. The most active users of social networks plunged into the inner life of Mercedes-Benz Fashion Week during the backstage tour, which they won in an Instagram contest.
To distinguish Mercedes-Benz among partners and involve guests in activities.
The Mercedes-Benz area worked as a place to relax and get to know each other.
The Mercedes-Benz zone combines relaxation, activity and product.