Formula 1
Construction for Mercedes Benz at the Formula 1 Grand Gri of Russia. As part of such a significant event in the world of cars, we have created a real Mercedes-AMG VIP lounge for visitors for Mercedes-Benz guests at the Russian stage of Formula 1. It is decorated with posters and banners with motorsport-themed images. Lounge and café areas are organized. The main concept of the interior is motorsport theme and comfort. The box offered an excellent view of the straight start-finish, the last turn and the pits of the Mercedes-AMG Petronas team.
To integrate Mercedes-Benz into the event and arouse the natural interest of guests.
Mercedes-Benz's activities naturally revealed the product and the values of the brand.
The Mercedes-Benz venue ensured continued contact with the audience.