Oriflame MegaForum 2015 transformed Crocus City Hall into a live expression of the brand’s strategy. The “Express to the Dream” concept reflected the company’s development and its constant drive forward.
Eventum Premo’s task was to communicate Oriflame’s key messages while bringing the audience into a meaningful conversation. The formal programme was therefore strengthened with open-dialogue formats that allowed participants to compare experiences and establish a shared direction.
The scenography carried the same sense of motion. A diagonal stage structure, multiple video surfaces, panoramic screens and 360-degree video created a dynamic visual environment throughout the programme and placed guests at the centre of the experience.
The result was more than a sequence of presentations: it became a shared journey for the brand and its community — immersive, engaging and focused on what came next.
Convey the main messages of Oriflame to the audience and engage them in the discussion.
The official part of Oriflame has been strengthened with formats for open dialogue.
Oriflame guests compared their experiences and formed common guidelines.
