Eventum Premo

/corporate event
/launch
/brand zone
/telecom
/other

Megaphone Swan Lake

About the project

New Year's Eve is a time of surprises, and MegaFon, as usual, does not stand aside, launching a festive contest and promotional campaign. This year, for the third time in a row, MegaFon supports Evgeny Plushenko's New Year's show, and to make the wait for the holiday even more pleasant, the operator invites subscribers and its friends to the bright and magical Swan Lake ice show and gives them the opportunity to receive or win tickets to the show as a gift, get to a unique pre-premiere show of Evgeny Plushenko's show at the GUM skating rink and even take part in a figure skating master class from the star participants of the show.

Shortly

Task

Turn MegaFon's corporate event into a significant event for the team.

Solution

MegaFon's programme was built around employee engagement and a shared history.

Result

MegaFon employees became participants, not spectators, of the holiday.