How to make an online presentation of a new Xiaomi device without presenting it? Make it so that you can’t take your eyes off the video? And at the same time, so that new gadgets are in the spotlight? We decided to present the USP of the new XIAOMI devices so that users experience the full range of emotions, immersing themselves in the magic of cinema with the help of the surrounding world: nature, geography, people and their stories. This is content that you want to dive into. The site is all over Russia. Actors - brand ambassadors from all over the country. Scenery - rivers / mountains / cities. Scenario - emotional stories from life Traveling around the country, we found stories of different people and demonstrated new products through them. That case when it is better to see once than to hear 100 times.
Introduce the audience to the new Xiaomi product through direct interaction.
The advantages of the new Xiaomi product were revealed through actions and visual solutions.
The launch of Xiaomi formed a clear image of the new offer.