KIA Motors Rus invited representatives of the automotive press to test the company's line of SUVs in one of the most picturesque places in Russia - the Altai Mountains. The test drive route passed off-road, as well as high-speed sections of the Chuya Highway, where the participants were able to feel for themselves that the cars behave equally well on various road surfaces. The journalists enjoyed the breathtaking views of the mountain valleys, rafted down the Katun River, learned about the secrets and legends of Altai from a real shaman, and also got acquainted with traditional Altai cuisine.
Organize a rich trip with business value for the media.
KIA's working agenda was built into the itinerary and impressions.
The KIA journey has strengthened the communication and engagement of the participants.