Barcelona
A test drive of the updated KIA Soul for journalists took place in the heart of picturesque Spain - in Barcelona. Journalists were able to leave snowy Russia on February 6-10 and enjoy the new car, visiting Mount Tibidabu and Montserrat Monastery. 50 journalists were able to try out the updated car.
To create an expressive start for a new KIA offering.
KIA guests were involved in a direct acquaintance with the offer.
KIA guests were able to evaluate the offer in action.