Event Premo conducted a test drive of the new KIA Rio X-Line cross-hatchback for KIA for media representatives and corporate clients. The Rio X-Line was created taking into account the wishes of Russian buyers. In this car, KIA managed to combine the dynamics and handling of a hatchback with the practicality and design elements of a crossover, as well as the convenience of movement in the city and beyond. The test drive lasted two days and took place along the route in the Leningrad region. The program of the event included a visit to the Russian plant of Hyundai Motor. Four models of the company are assembled at the plant: KIA Rio, KIA Rio X-Line, Hyundai Creta and Hyundai Solaris. The participants were lucky to see with their own eyes the full production cycle of the plant. The technological process of the enterprise includes stamping of large body panels, welding, body painting and assembly of the finished car. The participants of the event were given the opportunity to feel the harmony of contrasts: the comfort of moving on country roads, a rich set of warm options in the car and vans with warming coffee at stops along the route helped to forget about the November bad weather. 40 people took part in the test drive
Celebrate KIA's results and strengthen internal communication between employees.
The KIA scenario combined the company's achievements and personal emotions.
The KIA team had an overall emotional experience.