In February 2019, Eventum Premo conducted a test drive of the KIA K900 for media representatives on the scenic roads of winter Sweden! Sweden is a country with its own view of luxury. In keeping with the Nordic climate, locals, including the royal family, are accustomed to showing restraint and elegance in the design of the facades of buildings and the interiors of their homes. Similarly, the new KIA K900 sets premium standards, proving that prestige can be attractive without ostentatiously demonstrating the brand's premiumness. The participants of the event had the opportunity to start their trip with lunch at the legendary Stadshuskällaren restaurant, whose chefs traditionally develop the menu for the Nobel banquet held in the city hall building, visit the main halls of the town hall accompanied by the best guide in the city, and finally settle in the luxurious Grand Hôtel in Stockholm, where all Nobel Prize winners, people who make the most significant contribution to the progress of mankind, have stayed for decades.
To show the value of the new KIA product through demonstration and emotional presentation.
The KIA presentation was built around the demonstration and experience of the guests.
The first contact with KIA turned out to be meaningful and memorable.