Eventum Premo

KIA K5 test drive

About the project

New name. New design. New technologies. The updated Kia K5 sets new standards for comfort accessible to everyone. To check this, we conducted a test drive of the new model on the roads of the Moscow and Tver regions. The sleek, sporty design took us into a new reality and provided incredible visual pleasure, while advanced technology allowed us not to worry about the little things and concentrate on what matters most.

Shortly

Task

Form a clear image of the new KIA product already at the first contact.

Solution

The KIA script led guests from the idea to the advantages of the new product.

Result

KIA's product image was cemented through demonstration and emotion.