The smart stand at the Afisha Picnic is a real city — a smart city. We created the central street of the metropolis with the attributes of modern street culture, demonstrating how smart fits perfectly into the conditions of the metropolis, how it complements the city and how the city complements it. In the smart city, you could drink invigorating coffee, eat refreshing ice cream, take a lot of unusual photos for Instagram in creative photo zones, dance to a truly "swinging" playlist, take part in activities and, of course, learn more about the brand and sign up for a test drive. smart "on the hotline with the city", which means that we had even hotter than the average in Moscow!
Give the audience an independent reason to stay in the Smart zone.
The Smart space was associated with the character of the brand and the mechanics of participation.
The Smart space has become a point of attraction for guests.