Comprehensive PR support for the Volkswagen Commercial Vehicles brand in Russia: from writing press releases and organizing test drives to large-scale coverage of events of any caliber in the media. We managed to bring the brand to the leaders of the segment both in terms of mentions and the number of publications. We have created a wide pool of ambassadors from completely different segments of the brand's interest: from the chef of the most popular restaurants in Moscow to extreme athletes. Special attention should be paid to the PR support of the Amarok Trans-Asian Expedition, the result of which is impressive: almost 300 publications with an advertising equivalent of more than 170 million rubles.
To create a noticeable newsworthy occasion and contact with the media for Volkswagen.
The public part of Volkswagen was made convenient for shooting.
Volkswagen's message continued to live on in publications.