Yandex Pay Brand integration

The premiere of the film became a platform for the warm and spring integration of the brand. We created an interactive area where guests could install the application, design a card in the style of the film and receive a branded bouquet for this, which will delight them at home, reminding them of the premiere. The rest of the space was a photo zone: a mirrored floor, light floristry and airy light created an atmosphere that warmed with its appearance in cold and snowy times. Before the start of the show, the promotional team gave guests branded postcards with gerberas - a small symbol of attention and a reminder: “Find yourself, and buy with Yandex Pay.”