Where to go on Saturday, on a sunny day, with children? Of course, to Victory Park, because there is a presentation of the new Infiniti Q50 car, which turns you on at the level of instincts. To be the first, to be the best, to look at the world through the eyes of the winner - all this was felt by the guests of the event, which took place on Poklonnaya Gora for the INFINITI company. Exclusive invitations were sent in advance in electronic form. Guests registered on a special website and chose a convenient time for a test drive. Coming to the park, guests found themselves on an exclusive island, where everyone could find something to their liking. A large tent with panoramic windows was erected here to simultaneously enjoy the beauty around and watch the progress of the test drive. The interior, skillful design of the tent and delicious dishes matched the brand. The area adjacent to the tent was covered with a lawn and a real recreation area with soft poufs, live thujas and delicious coffee was arranged on it. On this day, all participants of the event saw and heard a special guest, the group "Curlers". The host was Max Orlov - he made the event even more elegant. Red bull was present at the event as a permanent partner: beautiful girls distributed energy drinks to those who wished. However, the greatest attention of all those present was attracted by the Formula 1 car, leaving neither children nor adults indifferent.
To show the value of the new Infiniti product through demonstration and emotional presentation.
Infiniti's scenario led guests from the idea to the advantages of the novelty.
Infiniti's audience understood the benefits of the novelty through personal experience.