Individual Private Show presentation of the new car from September 27 to October 4. Closed previews of the car were organized for a narrow target audience (VIP customers, dealerships). For the duration of the event, the Audi City Moscow showroom turned into a closed Audi space dedicated to the new Audi A8. Light premium catering, a static exposition of the car, a special inviting atmosphere, comfortable lounge areas - everything to enjoy a meeting with the perfect premium sedan. The general idea was supported by decorative elements in the lounge area, unusual logistics of guests on the site, a special cocktail from a robotic hand in the bar.
To show the value of the new Audi product through demonstration and emotional presentation.
Audi's scenario led guests from the idea to the advantages of the novelty.
Audi's presentation showed the difference between the product and the usual solutions.
